Funnel Optimization (CRO)
Fixing the Funnel, Not the Forms
Rebuilt the patient journey from website to surgery with clarity and empathy.
50% more elective surgeries
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A focused collection of work where strategy, storytelling, and execution led to real outcomes. Browse by domain and jump into the full details when something matches what you’re hiring for.
Selected Projects
DOMAIN 01
Patient Experience & Systems
Simplifying complex healthcare journeys to improve access and adoption.
Digital Adoption
Making MyChart Make Sense
Plain language and focused outreach tripled patient adoption in nine months.
12% to 36% adoption
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Rebrand
Keeping Patients Local
Simplified 70 pages into 20 and launched year-long awareness campaigns.
Increased patient retention
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DOMAIN 02
Growth & Performance
Scaling revenue through high-efficiency media and e-commerce optimization.
Paid Media
Simplifying Chaos to Scale ROAS
Rebuilt a bloated ad account and turned wasted spend into reliable growth.
73% ROAS lift in 6 months
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E-Commerce
Catalog to Cart in One Year
Built an online store that replaced phone orders and hit record revenue.
$2.6M revenue in 1 year
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Product Marketing
Reframing Weight Loss as Wellness
Replaced quick-fix diet products with a science-backed body system.
40% profit growth, first year
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DOMAIN 03
GTM & Strategy
Launching new ventures and establishing digital foundations in competitive markets.
Go-To-Market (GTM)
Launching in Competitor Territory
Built trust fast with patients and providers despite a six-month delay.
Hit all volume goals at launch
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Website
One-Page Site to Booked-Out
Built a professional site from scratch and unlocked a surge of new customers.
120% growth in new customers
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