Turning complexity into
clarity and results

  • Increased digital health access from 12% to 36% through plain-language, bilingual communications
  • Helped 50% more patients complete surgery by simplifying the journey and removing barriers
  • Built systems (landing pages, dashboards, frameworks) that organizations still use today
See the Impact Download my resume
Salem Health Hospitals & Clinics The Math Learning Center Royal Garden AliveCor Morinda
Hello, I'm Collin

I lead at the intersection of strategy, storytelling, and execution.

I’m a marketing and communications leader focused on simplifying complex systems and turning them into scalable growth engines. With 12+ years across healthcare, education, nonprofit, and SaaS, I’ve led everything from paid media and CRO to patient experience redesign and internal communications.

I value proof over promises, and I build systems that keep working long after launch. Keep scrolling to see my proof.

✓ Healthcare✓ Education✓ Nonprofit

Selected Projects

Bridge

Funnel Optimization (CRO)

Fixing the Funnel, Not the Forms

Rebuilt the patient journey from website to surgery with clarity and empathy.

50% more elective surgeries

View case study
Doctor with patient

Digital Adoption

Making MyChart Make Sense

Plain language and focused outreach tripled patient adoption in nine months.

12% to 36% adoption

View case study
Mother and child

Rebrand

Keeping Patients Local

Simplified 70 pages into 20 and launched year-long awareness campaigns.

Increased patient retention

View case study
View all case studies

Experience

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Marketing Consultant

Collin Nelson Consulting
Oct 2021–Present (Part-Time)
  • Fractional marketing lead for local small and midsize B2C companies
  • Drove 120% customer growth (RGLM) in 6 months
  • Manage paid media, website optimization, and funnel development

Channel Marketing Manager

AliveCor
Jun 2024–Dec 2024
  • Rebuilt paid media structure → 73% ROAS lift in 6 months
  • Managed $250K+ monthly budget across Google, Meta, Amazon
  • Delivered 20–50 ad assets monthly for creative testing

Digital Marketing Supervisor

Salem Health Hospitals & Clinics
Jun 2021–Jun 2024
  • Increased bariatric surgeries 50% through patient journey redesign
  • Led go-to-market launches for Cardiology Clinic, exceeding all goals despite recruiting delays
  • Increased Cancer Center awareness and engagement through rebrand

Marketing Generalist

Salem Health Hospitals & Clinics
Mar 2019–Jun 2021
  • Tripled MyChart adoption (12% → 36%) via targeted email campaigns
  • Achieved 86% email open rates with automated nurture sequences
  • Optimized health content → top Google rankings for key services

Marketing Coordinator

Math Learning Center
Mar 2015–Mar 2019
  • Led e-commerce launch → $2.6M incremental revenue, year one
  • Tripled qualified conference leads through strategic booth optimization
  • Managed national marketing for K-5 Bridges curriculum program

Education

B.S. BUSINESS ADMINISTRTION
Utah Valley University
A.A. OREGON TRANSFER DEGREE
Mt. Hood Community College

Skills

Communications & Content Strategy

Plain-Language Writing • Content Development • Brand Messaging • Email Campaigns • Patient/Customer Education Materials • Health Literacy & Accessibility

Paid Media Platforms

Google Ads • Meta Ads • LinkedIn Ads • Spotify Ads • TikTok Ads • Amazon Ads • Pinterest Ads

Analytics & Tracking

Google Analytics • Google Search Console • Conversion Tracking • Campaign Performance Analysis • A/B Testing • Budget Management

CMS & Web Platforms

Sitefinity • Drupal • SharePoint • WordPress • Wix • HTML/CSS • Content Management • UX/UI Optimization

Email & Automation

Mailchimp • Constant Contact • Zapier • Power Automate • Marketing Cloud • Drip/Nurture Campaigns

Strategic Competencies

Campaign Strategy • Cross-Functional Leadership • Stakeholder Alignment • Executive Reporting • Bilingual Communications • Community Engagement

Philosophy

I believe marketing's highest purpose is to translate excellence into access by making the best options clear, credible, and reachable for the people who need them most. This philosophy shapes every project I take on—from restructuring paid media accounts to redesigning patient journeys to launching new product lines.

Clarity Is Strategy

Complexity kills conversions. I eliminate what's unnecessary so people can immediately understand what matters and what to do next. Whether it's consolidating 70 web pages into 20 or restructuring dozens of ad campaigns into three, simplification unlocks growth.

Systems Over Campaigns

Campaigns end. Systems scale. I build sustainable infrastructures and playbooks—analytics dashboards, guided patient journeys, single sources of truth—that keep working long after launch and allow teams to maintain momentum without me.

Stories Build Trust

Features don't persuade; people do. I translate clinical excellence, product specs, and technical capabilities into human terms through real transformations, patient testimonials, and proof-of-concept narratives that make abstract benefits tangible.

Equity Is
Non-Negotiable

Effective marketing reaches everyone who needs it. I design for accessibility from the start—bilingual content, plain language, mobile-first experiences—because barriers to access are barriers to growth.

Collaboration Amplifies Impact

Marketing doesn't live in a silo. I break down walls between clinical teams, IT, creative, and operations to align everyone around the customer experience. The best results come from unified teams, not isolated campaigns.

Collin portrait

Contact me

503-341-8622

collinnelson@live.com

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